Compare Platform Fees: Etsy vs eBay vs Amazon FBA vs TikTok Shop
Same product, four platforms. Enter one product once and see what each marketplace keeps — total fees, net profit and margin side by side, calculated with the exact fee schedules behind our individual calculators.
Your product
Comparison results
Net profit per sale on each platform — the best result is highlighted.
| Platform | Total fees | Net profit | Margin |
|---|---|---|---|
| Etsy ★ Best net | — | — | — |
| eBay ★ Best net | — | — | — |
| Amazon FBA ★ Best net | — | — | — |
| TikTok Shop ★ Best net | — | — | — |
Fees last updated Oct 2026 — verify against the official fee schedule before pricing decisions. Amazon fulfillment uses example rates; see the assumptions below.
How it works
Each row is the corresponding SellKitHub calculator, run on the same product with the same inputs:
Net profit is what the buyer pays you, minus the platform's fees, minus your product cost and your shipping cost. Margin follows each platform's own calculator: profit divided by the amount the buyer pays you — for Amazon FBA, divided by the item price, since buyer-paid shipping goes to Amazon under FBA.
Assumptions for this comparison
- One item per order. Etsy's $0.20 listing fee is counted once per item sold, and eBay's per-order fee once per order.
- Fee base. For Etsy, eBay and TikTok Shop, percentage fees are charged on the item price plus the shipping charged to the buyer. Sales tax is not included anywhere. For Amazon FBA, the referral fee is charged on the item price and buyer-paid shipping is not counted as revenue, matching the Amazon FBA calculator.
- Your shipping cost is deducted on every platform. On Amazon FBA, read it as inbound shipping to Amazon or FBM postage — Amazon's own delivery charge is the fulfillment fee.
- Amazon fulfillment is an example rate. The dropdown uses Amazon's published product examples, labelled "example rates" — Amazon's full size-tier table is not public. Monthly storage is not included; model it on the Amazon calculator.
- TikTok Shop is modelled at 6% (most categories) with no refund administration fee. For the 5% categories and the refund scenario, use the TikTok Shop calculator.
- Not modelled, matching the individual calculators: eBay's reduced 2.35% rate on the portion of a sale above $7,500, store subscriptions, promoted listings, returns processing, and packaging cost (add packaging to your product cost if it matters).
Full fee schedules
Every rate in this comparison comes from the platform's official fee schedule, verified in October 2026. Read the complete schedules here:
Frequently asked questions
Which platform is cheapest to sell on?
It depends on the item. TikTok Shop's flat 6% referral fee is the lowest headline rate of the four, but category rates (eBay, Amazon), fixed per-order and listing fees, and fulfillment charges change the ranking — especially on cheap items, where fixed fees bite hardest. This page runs one product through all four fee schedules so you can see the ranking for your numbers.
Why is the shipping charge treated differently for Amazon FBA?
Under FBA, Amazon collects the shipping charge from the buyer and keeps it — it is not seller revenue. So, matching the Amazon FBA calculator, the Amazon row uses the item price only: the referral fee is charged on the item price and the shipping you charge the buyer is not added. For Etsy, eBay and TikTok Shop the percentage fees are charged on item price plus shipping charged, exactly as those platforms calculate them.
Are these the same numbers as the individual calculators?
Yes. This page reads the same central fee file and uses the same formulas as the Etsy, eBay, Amazon FBA and TikTok Shop calculators. To reproduce a row exactly on an individual calculator, set its packaging cost to $0 (this comparison has no packaging field) and, on the TikTok Shop calculator, leave the refund toggle off.
Does the comparison include advertising costs?
Only Etsy Offsite Ads, which you can switch on at the 15% or 12% rate. Amazon PPC, eBay Promoted Listings and TikTok affiliate commissions vary too much by seller to model honestly, so they are excluded — the individual calculators let you add ad spend where it applies.
Which fees are not included in the comparison?
Sales tax, store or subscription fees, Amazon monthly storage, returns processing, eBay promoted listings and above-threshold tiering, packaging, and TikTok Shop's refund administration fee. The assumptions section on this page lists every simplification.
Next steps
How we calculate & limitations
Assumptions & limitations: See the assumptions section above — one item per order, no sales tax, Amazon fulfillment at published example rates, TikTok Shop at the 6% most-categories rate with no refund administration fee, and no packaging, advertising (beyond the Offsite Ads toggle), storage, subscription or returns costs.
Fee data: Fees last updated Oct 2026 — verify against the official fee schedule before pricing decisions. All rates used on this page come from one central data file (assets/fees.js), where every rate carries its official source and a last-verified note.